Barcelona de Serveis Municipals (B:SM) is a trading company wholly owned by Barcelona City Council. B:SM’s mission is to improve people’s quality of life, creating positive experiences for building a healthy and leading Barcelona. Its management model rests on four cornerstones: providing added-value services for the city and its resides; putting people at the centre, with a special focus on customers and developing talent; continuous improvement and permanent adaptation, putting special emphasis on digitalisation and innovation; and economic and environmental sustainability, invariably seeking a balance between economic and social return from investments. B:SM is a benchmark and pioneering in the field of mobility, culture and leisure and looking after public spaces in Barcelona.