The activity is being held on 15 September, coinciding with the start of European Mobility Week
The goal is to raise awareness of the need to back a sustainable and people-centred city model
Barcelona SMOU, mobility app will be taking part in Parking Day tomorrow, 15 September. This is BSM's first time participating in this annual event held in various cities around the world and coordinated in Barcelona by the cooperative Espai Ambiental and ISGLOBALI with the support of Barcelona City Council and the collaboration of EIT Urban Mobility.
The aim of the initiative is to raise awareness and make the case for a sustainable, environmentally friendly and people-centred city model. To this end, various organisations and groups will temporarily be occupying public parking spots to hold various programmes and awareness-raising activities.
SMOU will be at C/ Floridablanca, 49, throughout the morning, with an explanation on how the app promotes a sustainable, connected, planned and electric mobility model. Various information panels will show the main mobility services and solutions the platform brings together, plus the innovative functions that allow users to easily use mobility services such as the Aparcaments B:SM network of car parks, AREA parking, Bicing, the Endolla Barcelona network and more. There will also be an informative game with questions.
With more than 950,000 users in Barcelona and the metropolitan area at present, SMOU brings together some twenty mobility services. It includes solutions such as the Bicing bike-sharing service, the recharging points in the Endolla Barcelona network, pay-by-minute parking on the street and in the Aparcaments B:SM network of car parks, and the management of AREA parking spaces for residents. It also allows users to make queries about services such as shared bicycles, cars and motorbikes, along with real-time information on public transport.
Last year, SMOU recorded a total of 16.4 million operations. That’s around 45,000 operations a day, five times more than the app’s first year in service. The services used the most were Bicing and pay-by-minute parking, with 11.5 and 4.7 million operations per year, respectively.
The lead-up to European Mobility Week
SMOU’s participation in Parking Day is BSM's first activity for European Mobility Week, which is being held from 16 to 22 September this year.
A communication campaign will be in place during the week with the slogan “Creating the mobility of the future”. The goal is to highlight BSM’s valuable contribution to the public in promoting a new model of mobility focused on people, with the emphasis on sustainability, innovation and digitalisation to meet new needs
