Major tours from national and international artists once again included concerts at the Anella Olímpica last year, consolidating Barcelona as leading European city for live music
The Palau Sant Jordi and the Sant Jordi Club accounted for three quarters of the programme on the site, with nearly a million concert-goers between them
2024 also saw the Estadi Olímpic become part of The Venue Barcelona, the ecosystem for innovative companies in music, sport and major events
The Anella Olímpica (Olympic Ring) closed out another year with record figures. The Palau Sant Jordi, the Sant Jordi Club and the Estadi Olímpic Lluís Companys had nearly 2.2 million visitors and hosted 172 events, consolidating the good results from 2023.
For the chair of BSM and First Deputy Mayor of Barcelona City Council, Laia Bonet, “last year’s figures once again show the appeal of the Anella Olímpica for international music, sports and entertainment circuits”. Bonet stressed the facility's key contribution in consolidating Barcelona as a leading city for experiencing live music, as well as other large-format events: “The versatility of the Anella Olímpica facilities and the expertise accumulated in organising major events make this BSM-managed municipal facility an essential stop for large national and international tours, as well as for important sports and entertainment events”, she said.
By type, concerts are still the most common event at the complex, accounting for nearly 60% of its programme. There were 99 concerts in all last year, attracting nearly a million concert-goers.
By venue, the Palau Sant Jordi hosted the most events, followed by the Sant Jordi Club. Between them, the two venues hosted 76% of the programme.
Besides concerts, over the course of the year the Anella Olímpica hosted sports events such as the Trial Indoor Barcelona and the Premier Padel, plus other entertainment events such as Disney on Ice, Vine a l’Estadi and 48H Open House Barcelona, among others.
Between concerts and the rest of the programme, the Anella Olímpica received over 1.1 million visitors. On top of this figure, we should add the spectators that attended the 25 matches played by FC Barcelona.
Varied music and entertainment programme catering for all audiences
The healthy figures for 2024 once again demonstrated the Anella Olímpica’s capacity to adapt to new trends in music and entertainment. This effort helps to make the complex a meeting space for a variety of audiences of all ages, year after year.
As a result of this versatility, and also thanks to the alliances with the main promoters in this sector, 2024 saw tour concerts by international artists such as Pearl Jam, Bruce Springsteen, Aventura, Rammstein and Luis Miguel.
On a national level, the stages at the complex also hosted concerts by the likes of Estopa, Morad, The Tyets, Bad Gyal, Saiko, Joan Dausà and many others.
The average age of spectators attending events at the Anella Olímpica is currently 39. By origin, nearly 90% of visitors live in Catalonia, 8% in other parts of Spain and the other 5% in other countries.
The Venue, meeting point for innovation in music, sport and events
Last year also saw The Venue Barcelona become part of the Anella Olímpica. This centre for innovative companies in the music, sport and major events’ sectors was launched by BSM in conjunction with the Barcelona Institute of Sports (IBE) and is based at the Estadi Olímpic.
The Venue is run by a consortium of companies which, in recent years, have successfully managed projects in areas such as the design and promotion of innovation centres, management of start-up acceleration programmes and developing results-oriented marketing solutions to position companies and businesses in their growth stage.
The centre currently has 20 members representing more than 450 companies, firmly establishing it as a leader in innovation for the music, sport and events’ sectors.
