We at BSM are moving towards a more sustainable Barcelona serving the city and its residents by managing privileged sites par excellence. We play an active role in building a Barcelona that's better for people, the environment, ethical management and the local economy. We are committed today to realising the tomorrow we dream of. Because this is the only way to ensure we move towards a sustainable future for our planet.

 

Click here to see our commitment with sustainability in 2025

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Environmental impact data

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users

Social impact data

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Economic impact data

Environmental impact data

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Un usuari recarregant el cotxe elèctric a un punt Endolla
100%
of the electricity consumed comes from renewable sources*
+1000
Endolla EV charging points, the biggest public electromobility network in Spain*
706
elements have been given a second life through reuse*
+47M
kilometres of urban journeys taken with Bicing*

Social impact data

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Acte solidari a l'Anella Olímpica
66
million experiences
45%
of new recruits ara people under 25 years of age*
-5,14%
reduction in wage gap in favour of women*
+4M
citizens impacted by social initiatives*

Economic impact data

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195M€
business turnover*
45,3M€
in investment in the city and in the people*
73%
of supplier companies are local*
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*Data and figures from 2024
ESG
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Barcelona, the best partner for your brand

We at BSM market a variety of advertising media in services, sites and facilities we manage in Barcelona: 

We give brands and companies an opportunity to ally themselves with values such as healthy lifestyles, sustainability and ecological concepts linked to green marketing, connecting to public transport on normal and electric-powered bicycles and their undeniable contribution to reducing pollution. 

We offer 7,000 bicycles and more than 500 Bicing stations that provide an unbeatable impact and publicity for brands and/or companies in Barcelona.

Other advertising media

We also offer media for advertising targeted at a very specific audience, guaranteeing direct, vandal-proof advertising located in the busiest public traffic areas of each site: 

  • Barcelona Zoo

  • Tibidabo Amusement Park

  • Barcelona Nord and Fabra i Puig Bus Station 

If you need further information or would like to receive information, email us at: permisos@espaisbsm.com

Advertising with us
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Tibidabo
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The city’s most iconic locations.

We have unique and iconic sites in Barcelona where audio-visual production professionals will find the best views of the city. 

A portfolio of locations for the film and advertising industries with ideal settings for shooting commercials, films, TV series, publicity photos and every type of audio-visual production:

  • Parc del Fòrum

  • Anella Olímpica

  • Parc d'atraccions Tibidabo 

  • Port Olímpic

  • Zoo de Barcelona

  • Barcelona Nord and Fabra i Puig Bus Station

  • Barcelona's public parking network

If you need to locate sites or receive information, you can contact us by:

E-mail: filmacions@mediapro.tv   Website: filmacions.bsmsa.cat

BSM Film set

Our vocation for serving the city includes improving community life and conserving public spaces. We ensure the responsible use of public space as part of our commitment to the general public.

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Looking after city residents and public spaces
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We offer innovative, sustainable mobility solutions that improve the quality of people’s lives. Planned, combined and connected mobility adapted to a new way of getting around the city, which is easy and comfortable for everyone. 

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Mobility and coexistence
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Marta Labata acompanyada de Miquel Romero rebent el diploma de l'obtenció del Segell EFQM
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BSM receives the EFQM 400 Seal in recognition of its excellent, innovative and sustainable management

Barcelona de Serveis Municipals (BSM) has received the EFQM 400 Seal in recognition of its commitment to a management model based on excellence, innovation and sustainability, as well as the value it creates for its stakeholders. The EFQM Model offers a comprehensive tool for organisations to optimise their management through a rigorous, structured and objective management of their operations.

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SMOU is the winning app of the XIII Automobile Barcelona Awards

The smou app has won the “Be Connected” award at the 13th Automobile Barcelona Awards by El Periódico, as part of the Automobile Barcelona 2021 show.

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Premi A+S 2021 al Zoo de Barcelona

En reconeixement de la seva tasca en l'àmbit de la sostenibilitat.

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Zoo i Tibidabo, millors espais de lleure 2021

Atorgat, ex aequo, per l’Associació de Famílies Nombroses de Catalunya (FANOC).

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Reconeixement a l'equip de Grues

L'Àrea de Mitjans Tècnics i Suport Operatiu dels Mossos d'Esquadra (ASCO) van fer entrega d'una placa d'agraïment per la predisposició i constant col·laboració a l'Oficina d'Abandonaments.

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Epa award 2019
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BSM rep el reconeixement de l'Associació Europea d'Aparcaments (EPA Award 2019)

El projecte de gestió integrada de l’aparcament de motos a Barcelona va ser finalista de la millor proposta innovadora europea de 2019. L’aparcament BSM Mercat de Sant Antoni va ser finalista del premi al millor aparcament europeu de 2019.

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Epa award 2017
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Barcelona, finalista dels premis EPA Awards 2017

El Sistema d’Informació a l’Usuari (SIU), l’eina de predicció de la disponibilitat de places d’aparcament de rotació en zones blaves que incorpora l’aplicació ApparkB, va rebre el reconeixement de l’Associació Europea de Pàrquing (EPA) al resultar finalista en la categoria de projectes d’aparcament en superfície dels European EPA Awards 2017. 

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Premio CRC recibido por Atención al cliente de B:SM
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Premis CRC Or per Atenció al Client 2016

BSM va estar guardonada en la categoria de “Millor projecte de Multicanalitat”, per la posada en marxa d’una nova oficina d’atenció al client (Calàbria, 66), que unifica els serveis d’atenció dels diferents negocis de la companyia i, alhora, permet una experiència multicanal als clients (telefònica, presencial i escrita).  Un model que té com a peça clau la polivalència del seu personal, tant als canals com a l’activitat. Aquests premis estan organitzats per la “Asociación Española de Expertos en la Relación con Clientes” (AEERC).

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Premis Talent
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La consultora Lee Hecht Harrison atorga a BSM una menció als Premis Talent Mobility

El 30 de juny del 2016, Lee Hecht Harrison, consultora líder en gestió del Talent, va atorgar a BSM una menció especial en la Segona edició dels Premis de Talent Mobility, pel projecte dels Itineraris Professionals i Circuit del Talent. Tant "Itineraris professionals" com el " Circuit del Talent" són dos projectes que neixen per donar resposta als treballadors i treballadores de la companyia davant el seu desenvolupament profesional i personal. Es van descriure 18 llocs de treball i es van llençar 10 accions formatives online i presencial amb un total de 297 places distribuïdes en: Ofimàtica, Idiomes i Millora de competències.

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Premis Atlante
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Els premis Atlante reconeixen la tasca de B:SM en prevenció de riscos laborals

Barcelona de Serveis Municipals (BSM) va rebre el 19 de novembre de 2014 una Menció Especial en la VII Edició dels Premis Atlante, atorgats per Foment del Treball, en reconeixement a la tasca efectuada en matèria de prevenció de riscos laborals.

BSM va participar en dos projectes: la col·locació al Zoo de codis QR que faciliten la informació en prevenció de riscos de les instal·lacions i la formació de Reconducció de situacions de risc al personal d’Estacionament Regulat.

Awards and recognitions

We at BSM manage a series of municipal activities and services directly (see the sections «Activities for a healthy and cutting-edge Barcelona» and «Corporate services for an efficient management») and others indirectly, through equity participation in other companies. 

Such equity participation makes us shareholders in a group of corporations made up of 4 companies and our own group, in which we have a majority shareholding (over 50%). We also have a minority shareholding, between 12% and 40%, in a further 5 companies.  

BSM is a public limited company 100% owned by Barcelona City Council.  The BSM group is likewise made up of the following investee companies:

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Others Investee Companies
Society Participation
Cementiris de Barcelona 100%
Tractament i Selecció de Residus, S.A, (TERSA) i el seu Grup 58,35%
Mercabarna, S.A 50,69%
Investee companies
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La missió

Purpose

To improve people’s quality of life, creating positive experiences for constructing a healthy and cutting-edge Barcelona.

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La visió

Vision

To be a benchmark company in the public management of added-value services that we can all be proud of.

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Excel·lència

Excellence

We work with expert knowledge, actively listening and developing talent to create the best experiences for our citizens / customers.

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Compromís

Commitment

We passionately engage with citizens / customers, colleagues and the environment.

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Proactivitat

Proactivity

We anticipate and innovate to make daily improvements in everything we do.

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Integritat

Integrity

We are accountable through consistency, responsibility and transparency.

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Cooperació

Cooperation

We base our relationships on trust, collaboration and respect.

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Committed to the Barcelona of the future

BSM’s Integrated Management Policy sets the course as we continue driving progress in our city

At BSM, our commitment to our surroundings is fundamental. We work to improve people’s quality of life, creating positive experiences to build a healthy, pioneering Barcelona. This is our purpose – and our guiding inspiration as we continue to drive the city forwards.

To make this a reality, we use a management model based on four pillars: citizens and our clients; people; processes; and economic, environmental, social and governance (EESG) impacts. These pillars means we deliver value-added services, in which our focus is always on innovation and a commitment to improving everything we do, every day.

We share a common way of working and understanding. This means we can face present and future challenges with clarity and coherence, make steady progress towards our goals and remain transparent and accountable. We meet the needs of our stakeholders and comply with our integrated management system for quality, the environment, ethics and occupational health and safety. We also adhere to the United Nations Global Compact, of which we are a signatory, and remain committed to excellent, innovative and sustainable management in line with the EFQM Model.

These are our commitments:

•    Listening and learning: we deliver services that meet the needs and expectations of our stakeholders, fostering a culture of active listening and continuous improvement, while supporting team development.
•   Acting responsibly, with people and the future in mind: we manage our activities according to social, economic and environmental sustainability criteria. We do this by promoting responsible practices that improve collective well-being and contribute to long-term development.
•    Protecting the environment: we work to minimise negative environmental impacts and maximise positive ones. We achieve this by engaging and raising awareness across society, managing resources responsibly and promoting actions to mitigate and adapt to climate change, protect biodiversity and prevent pollution.
•   Fulfilling all our commitments: we comply with all legal obligations, applicable regulatory frameworks and any other agreements or commitments we undertake.
•   Ensuring a safe, healthy and inclusive working environment: we listen to staff, encourage participation, uphold labour rights and drive improvement through social dialogue and equal opportunities, while supporting the physical, mental and social well-being of everyone at BSM.
•    Preventing risks and ensuring team safety: we identify and assess occupational risks to avoid or minimise them. We implement effective measures and foster a culture of health and safety based on trust. We provide teams with the necessary resources to prevent accidents and occupational illnesses.
•   Acting with ethics, transparency and security: we apply good-governance practices that ensure respect, privacy and equality in all our actions.

BSM’s Management Board approves, leads and promotes this policy, which provides the framework for setting and achieving our strategic objectives.

Date of approval: 23 July 2025

Purpose, vision and values